About Me

Because when you have a dream, you have to go ALL OUT!


My name is Jane Merten, and here's what I believe.

We all are given a unique dream, something that loudly beats in our heart, and most of the time others can’t hear it. We are given natural talents that help us pursue our dream, and getting help from others is expected. Nobody ever did life alone! Sometimes it’s hard to ask for help, but by doing so you allow others fulfill their dreams too. What prevents us from pursuing our dream is a combination of lack of knowledge and fear. Knowledge is something that can be fixed through guidance from others, taking classes, reading books, listening to podcasts, Google, YouTube, etc. And if you still don’t have the answers, you need to trust your gut, make the decision, and move forward.

Fear is something that can’t necessarily be fixed BUT can be reduced through gaining knowledge, breaking down big dreams into smaller daily tasks, knowing that done is better than perfect, and having faith in your dream regardless of what other people think. Your life will be filled with regrets if you don’t pursue your dream. Actually, you’re doing society a disservice if you don’t! Your dreams and natural talents come from a GOOD place – they come from your heart. Who can argue with that!?!

So what are you going to do?

You’re going to say no to things that don’t matter and say yes to things that set your soul on fire! Go ALL OUT and pursue YOUR dreams! Life is about enjoying the journey along the way. There will be ups and downs, but as long as you give it your all you'll live with no regrets. It’s time to face your fear and fly! 

My hope is to be an inspiration by being transparent in the pursuit of my own dreams - celebrating the power of plants through non-toxic organic products that help us be our best self. And having a mission to donate to improving our health and the health of the environment through planting trees! Building this brand has been a labor of love, and I'm excited to share the steps along the way. It's not always going to be pretty, but it's going to be worth it.

It's time to #goallout!






Jane Merten is an entrepreneur passionate about offering clean, organic personal care products to people looking for non-toxic solutions. But more importantly, bringing transparency to the process in the hopes of educating people on where ingredients come from and why their purchasing decisions matter to their health and the health of the environment.

Having grown up on a dairy farm in Iowa, Jane has always enjoyed exploring the outdoors and eating fresh food right out of the garden. Her natural curiosity about the environment and sustainable practices of individuals and businesses eventually led her to a thriving career in the Natural Products Industry where she has enjoyed creating and marketing organic products since 2009.

Jane has traveled around the world with the goal of understanding other cultures as well as sustainable farming practices. In the end, what matters most is making personal connections with people and understanding that even though the world seems really big, it is actually pretty small.

Jane Merten has a BA in Accounting and an MBA from the University of Iowa.